I find it really scary
when I surf around the web at times. What I've noticed is that fact that almost
no one uses sales letters! Can you believe that?
Almost no one uses sales letters!
People think that magically
their web pages are going to sell something by just having a link to a product
with maybe a one line description and a shopping cart image beside it. It absolutely
astounds me that people can think this way.
There are millions and
millions and millions of products and services sold through direct mail every
year and everyone of them is through a sales letter. If you think about it, there
are also millions of products and services being sold through sales people every
year. They are using a sales script and they know how to sell you the product.
People have to be sold!
It is very rare to have what we call "lay downs". That's someone who just comes
in and says "I want to buy this product and whatever it costs I just want to
buy it." It does happen, but it is extremely rare.
It is an absolute MUST
to create sales material for your products at your websites and for other online
marketing ventures. It can be as simple as a having small, wonderful, compelling description
beside the product if you have a big mall with a shopping cart. You need a really
good description that can get people interested and excited about the product.
Or it can be a full sales letter... including information on how the product or service
came to be and all the benefits of getting it and so on and so on. You have to get
people excited about your products and show them the benefits of owning the product.
If you don't do this, you will be out of business before you even start.
Some people think "I'll
keep it short and just put up a couple of bullets or short sentences just to get
them interested, because people won't read long copy." That's totally incorrect.
It's wrong, wrong, wrong!
People DO read long copy,
and they DO read long letters.
If you have something interesting
to say, and something that will solve a problem they have... something that is of benefit to
them, they will read whatever you have to say for as long as it goes. There is
only one catch. Letters can never be too long, they can only be too boring.
As soon as your letter gets boring, it is too long. So as long as there's something
interesting to say, as long as you have a benefit to give them, something they
can get excited about... as long as you have a story to tell, the letter is never,
ever too long.
Don't get caught up in
the thought that you can sell your product with a one line sentence. You need
to sell it. To sell it you need to show benefits to your potential customer. And
to show the benefits you probably need more than one line. Talk about their hot
buttons and show them why they should have that product. Why it's a great value,
why it's a great price. Talk about the multitude of other things covered in
the course when we talked about writing copy.
The idea is create value.
People buy value. If they think it is going to solve one of their problems and
it's worth $500 to them and your product only costs $50, do you think they are
going to buy it? They are absolutely going to buy it! You have to create value for your
product. You have to create a perceived value so that they feel the product is worth
the money to them is the way to do this, no matter what you are selling.
Here are a few other things
you can do:
Use lots of bullets
Create lots and lots of
value and benefit for the product
Use lots of success stories
telling about the results that have been obtained from using your product or service
Use testimonials
Have a powerful opening
Create a great closing
Offer a guarantee
Answer the most commonly
asked questions
Overcome the most common
objections
Paint a picture or show
the results customers can or will obtain by using your product or service.
All these things are covered
in the course. If you want to get information on the course, go to http://www.marketingtips.com/tipsltr.html The bottom line of all this is that you MUST have sales material
at your site. Don't just rely on an itsy bitsy one line description for each of
your products and think that this is what will sell it... It won't. People won't
buy it. People need to be sold on a product or service... so it is very
important that you do this, otherwise you are destined for failure.
ABOUT
THE AUTHOR: Corey Rudl is the owner of four highly
successful online businesses that attract more than 1.8 million
visitors per month and generate over $6.6 million each year.
He is also the author of the #1 best-selling Internet Marketing
course online.
To check
out his site that's JAM-PACKED WITH THE EXACT INFORMATION YOU
NEED to start, build, and grow your very own profitable Internet
business, I highly recommend visiting http://www.marketingtips.com/tipsltr.html
This guy
really knows what he's talking about!
Recommended Products:
If you are looking for an easy way to create effective sales letters for your website, then we recommend the following programs
which will step you through the process and automatically generate your sales letter.
SOFTWARE
REVIEW: If you run a small or home-based online business, this product
could save you HUNDREDS of hours -- and
make you thousands of dollars!
Review:Mailloop 6.0 -- Business Automation Software
Now
that I've been using the new Mailloop 6.0 software for a
couple of weeks, I thought I should share some of my impressions with everyone
about whether or not it lives up to the promises that Corey Rudl makes
about it on his web site.
Could
it really be that easy to use?
Would it reallysimplify my business and save me time? Would it really
help me make more money? I was determined
to find out!
The
first thing that impressed me was how easy the program was to install
and set up. Since I'm no computer genius, I am always relieved when things
work right the first time! And once I started actually
using the program, I have to say that I was blown away
at how simple everything is. (There are even about 10 different "Wizards"
that walk you through the more technical areas of getting things set up.)>
The
feature I was most excited about was the unlimited sequential autoresponders,
so I decided to set those up first. Now, I always expect a few glitches
as I'm learning to use a new program, but Mailloop 6.0 made
the whole process completely "goof-proof."
I was thrilled when I tested out my first autoresponder... and discovered that
it worked perfectly!
(Did
I already mention that you get unlimited series of
autoresponders?
My biggest complaint about most online autoresponder services is that
you pay $20 or $30 a month, and you only get to set up ONE autoresponder
series. With Mailloop 6.0, you could literally have thousands
of different autoresponders set up for your business.)
I
was equally amazed at how easily I could import my existing lists into
the program and start working with them immediately.
And Mailloop 6.0 lets you store up to 25 pieces of information
about every person on your list in the built-in database, meaning that
you can add an amazing levels of personalization and customization to
your e-mail promotions. I could go on and on, but...
Here's
the bottom line: This software does absolutely everything it
claims to -- and much more! It takes care of subscribe/unsubscribe requests,
it automatically replies to your customers and answers
their questions for you, it lets you store TONS of data about
everyone on your mailing list, and (best of all) it lets you set up unlimited
series of autoresponders!
Since
I started using Mailloop 6.0, it has saved me about 90 minutes of boring
e-mail-related work every day. I give this product my absolute
highest recommendation.
Now
that I've been using the new Mailloop 6.0 software for a
couple of weeks, I thought I should share some of my impressions with everyone
about whether or not it lives up to the promises that Corey Rudl makes
about it on his web site.